Step 1: Identify the #1 Purpose of Your Website
Ask yourself: What do I want my website to do for my business?
Here are some common examples:
Book discovery calls
Sell products or services
Grow an email list
Share your portfolio
Build trust with potential clients
Educate and inform
Step 2: Define Your Primary and Secondary Goals
Your website can (and probably should) have more than one goal. But it’s important to know which one is most important.
Primary Goal: The main thing you want people to do
Secondary Goal(s): Supporting actions that help build connection or grow your business in the long term
Step 3: Map Goals to Actions
Think about what you want someone to do when they land on your site.
Examples:
Click a “Book Now” button
Fill out a contact form
Make a purchase
Download a freebie
Sign up for your newsletter
Step 4: Link Each Goal to a Page or Feature
Each goal will influence the kind of pages and tools you’ll need.
Examples:
A booking goal needs a scheduler or inquiry form
A lead-generation goal needs an email opt-in
A sales goal needs a product page and checkout system
Step 5: Define Success (and How You’ll Measure It)
Set a few simple metrics to track how your site is performing. This will help you know if your design is doing its job!
Ideas to measure:
Number of inquiries per month
Email signups per week
Sales per quarter
Time spent on site or bounce rate
Homework & Action Items
Write down your Primary Goal and at least one Secondary Goal
Describe the action(s) you want people to take that support those goals
List any pages or features your website will need to achieve them
Define what success looks like to you using 1–3 measurable goals